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Author: Alan LittleDate: 2020-08-17

Prospering in the pandemic – Games Workshop (LON:GAW) shares rise by over 50%

When markets are in the grip of big events, investors often struggle to find stocks they can be confident about.

This issue is magnified in the UK at present because it’s caught between the double impacts of the COVID-19 pandemic and Brexit.

In this climate, big companies are not generally a good bet.

Smaller and more flexible companies that have nevertheless demonstrated a competitive edge often offer much better prospects for growth.

One such company is Games Workshop.

Currently trading at 9.150.00p (as of start of play 17th August) on the London Stock Exchange, Games Workshop was initially hit hard by the pandemic like most businesses, but it has since rallied impressively, its share price rising by over 50% from its lowest point.

There are several reasons for this, but the most obvious one is its product.

The world’s largest producer of miniature figures for tabletop gaming hobbyists and collectors, it provides something that its customers want when they are spending a lot of time indoors.

With only two people needed for a game, and with many customers satisfied simply by painting the miniatures, they are the perfect product to be selling during lockdown.

Based in Nottingham, Games Workshop has retail outlets around the world but also, crucially, carries out much of its business through mail order.

It also had the good fortune to have a new product line scheduled for release in July, and went ahead with the launch as planned, the initial products selling out within minutes of release.

Thanks to this good fortune, Games Workshop was able to offer a July dividend of 30p per share.

It’s a strong pick for investors who want to remain focused on the UK even in difficult times, and it highlights the advantages of looking beyond the big players for companies that are uniquely geared to this altered world.


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