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Author: Alan LittleDate: 2021-05-31

The Cheesecake Factory (CAKE) in potential stock market boost

The Cheesecake Factory (CAKE) has had a difficult year, but economists are predicting that the restaurant chain may be able to temporarily reverse its downward trend. The Cheesecake Factory is a chain of family dining restaurants based in the US that features unique architecture and a range of eponymous cheesecakes. The company also runs several other restaurant chains, including North Italia and Fox Restaurant Concepts.

The restaurant industry has struggled over the course of the last decade, which has led commentators to suggest that Millennial tastes for authenticity and experience will kill off the predominantly American institution. The Cheesecake Factory has not been spared from the changing interests of young American consumers. Also, its restaurants across America had to be closed during the COVID-19 pandemic, creating additional barriers.

However, now that restaurants and retail across the US are reopening, The Cheesecake Factory is likely to experience a stock market boost.The Cheesecake Factory recorded revenue growth of about 2% year-over-year for Q1 2021, and comparable sales growth of 2.6% year-over-year. Over the last five days, The Cheesecake Factory stock has risen 0.6% – in comparison, the S&P 500 has grown by 2.1%.

Economists at Forbes have used AI predictors and analysis to conclude that there is a 57% chance that The Cheesecake Factory stock will rise over the next month. It should be noted that the potential rise is fairly modest and also that, according to the same predictor, there is a 41% chance that the stock continues to underperform. Nonetheless, it is helpful to compare CAKE’s stock to that of its peers and competitors.

It remains to be seen whether or not the chain can recapture the place it once had in the market – or innovate to fit a new niche.


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